GLASS CONCEPT:

GLASS magazine exists at the increasingly collaborative intersection of art, fashion, music and design. GLASS aligns itself with the sophisticated consumer who is aware of the need for a more sustainable approach to comfortable living. Instead of being aspirational, we seek to be inspirational: we believe that in these turbulent times, 'luxury' is governed by the intelligent, discerning choices we take to meet our needs, without compromising future generations. To this end, GLASS aims to transcend form, type or genre within its artistic endeavors to provide and promote timeless works of clarity, integrity and beauty. Invited contributors are encouraged to challenge popular thought and push artistic boundaries in style, art, writing and design, guided by key issues of sustainability. Previously unsung or future heroes are given the platform they deserve for being at the vanguard of their craft, and their work is discussed in the light of their impact on social change.

Editorially, GLASS magazine is divided into the following sections:

STYLE: section focusing on fashion, trends and celebrities

MUSE: section on art, music and culture

SPACE: section on architecture, design and sustainable lifestyle

GLASS documents the social impact and relevance of the aesthetic elements in contemporary culture. By having a focused editorial line, we aim to make each issue of GLASS a publication to keep and revisit, much like a timeless book. Other products that we aim to produce will include an online interactive version of the magazine as well as media events, exhibitions, web-based special projects, advertorials, special supplements and audio-visual products, working with collaborators and various sponsors.

In addition to the printed magazine there is a comprehensive website, www.theglassmagazine.com, produced to showcase the Issues, generate advertising and subscriptions as well as brand loyalty to the product. GLASS online will also be a place to showcase our creativity through specially commissioned regular exciting audio-visual editorials. Other special online features include interactive forums and blogs, special newsletter features and web-only content being continually produced.

TARGET AUDIENCE:

GLASS magazine targets the reader with a thirst for knowledge beyond the noise of publicity; a thinker armed with a discerning appreciation of aesthetics, artistic integrity and current affairs.

They are ABC1, aged 20 - 45, highly literate in fashion, art, design and music who are early adopters that want to invest their resources and influence opinion with their progressive tastes. Aware of current vogues, they seek to discover new experiences and discover talents beyond the confines of press releases, mass culture media and downmarket advertisers.

For all advertising enquiries please contact

Ethan - ethan[@]theglassmagazine.com

DISTRIBUTION AND PLACEMENT:

GLASS magazine is distributed in over 35 countries via Comags specialist titles unit (Conde Nast/National Magazine House). GLASS is also maintaining a number of direct distribution channels to ensure further quality brand placements. These include distribution points and placement in environments such as luxury hotels and resorts, galleries, boutique and multi-brand stores to name a few.

For all advertising enquiries please contact

Ethan - ethan[@]theglassmagazine.com

READERSHIP AND MEDIA INFORMATION:

GLASS Readership Characteristics (May 2011, n = 450)

Gender Male 45% Female 55%

Age 25 - 55

Median age 45 years old

Marital status Single 75% Married 25%

Employment Employed 99% Professionals: 70%

Education University Level: 90%

Median Income US 250000

Readers per copy of GLASS (n = 8 - 10) were high for a magazine, giving consumer support to the editorial concept of GLASS as a book rather than a disposable journal. These statistics are being continuously refined with both print and web-based incentives to encourage readership data

Media Information

Language English & Chinese

Period Quarterly

Circulation 50,000

Readership 400,000

Price £6.99

For all advertising enquiries please contact

Ethan Long - ethan[@]theglassmagazine.com

ADVERTISING SPECIFICATIONS:

All material to be supplied digitally as PDF

With Bleed Trim Text Area

Double Spread: 420(h) x 300mm - 426(h) x 306mm with Bleed

Single Spread: 210(h) x 300mm - 216(h) x 306mm with Bleed

Please send all advertising to: ben@theglassmagazine.com

All files must be verified before sending and all relevant graphics and fonts must be included.

The file content must meet the following specifications: Acrobat 3.0 - 7.0 compatibility.

Image resolution 300dpi for colour and gray-scale. 1,200dpi for monochrome bitmap images.

Colour CMYK. 100% colour digital cromalin proofs to be supplied with all digital files submitted.

For all advertising enquiries please contact

Ethan - ethan[@]theglassmagazine.com